![]() Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights. In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. What are these magic words, and how can we take advantage of their power? Even our private thoughts rely on language.īut certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Words are how we persuade, communicate, and connect. ![]() You get to choose which of those two types of people you fit into.New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.Īlmost everything we do involves words. There are those that read education programs like this, are entertained by them and enjoy them but do nothing, and there are those that this programme and do it because they really care about where they’re going with their business They take 1, 2, 3 or 4 bits of advice, put them into practice immediately and enjoy the results that they bring. ![]() There are really only 2 types of people in this world. When you give people choices, you make the two choices that are far apart, then more often than not, people choose the group of people that fit your solution. Without even asking which of those two groups you’d fall into, subconsciously, you’re picking a team and you’re picking the team that I’d want you to pick. There are those that want the best and are prepared to pay for it, and there are those that choose to continually settle for second best.” There are those that say they want to change, and there are those that are prepared to make a change.” “There are just 2 types of people in this world. We’re looking for them to change where they’re at right now–and people hate change. More often than not, when we’re selling, that’s exactly what we’re look into people to do. Those simple 2 choices would mean that the majority of people would pick to be in the first category, which is exactly where we want somebody to be when we’re looking for them to make a change. ![]() There are those that step forward, embrace change and take action, and those that don’t.” If we then create 2 groups of people, one group that we want them to fit into and one that they wouldn’t like to choose, then we can get people to automatically accept they fit the criteria of the solution that we’re looking for. I get to choose which one of these groups of people I’m going to fall into. Which one am I?” So if we use that preface, there are only 2 types of people in this world, automatically the recipient of that statement is thinking I’ve got a decision to make. There are only 2 types of people in this world. The subconscious brain automatically says, “You’re right. You see, the minute I make the statement, that there are only 2 types of people in this world. Knowing that customers love choice, we must give them choice, and give them the perception that the choices are equally weighted. The more the a customer thinks something is their idea, the more ownership they take to the action, and the easier it is to get them to choose a path that you wish. These Magic Words are all about giving the customer the perception of choice, because customers love to think that things are their idea.
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